The Salesman
Any good salesman inherently understands propaganda—use language that elicits a favorable response, so you can shift your target’s point of view. That way, they’ll be prone to buy whatever your selling.
In the 1950’s and 60’s, Madison Avenue became legendary for doing just that, causing advertisers to spend millions, in an effort to corner a potential market. Because that’s where the money was. Cornering a market full of American consumers, who, relative the rest of the world were rich as hell, was what they were after. It wasn’t colonialism that made America rich, contrary to the latest leftwing propaganda/sales-job. It was the freedom to live as we choose, to pursue our own dreams, to save and spend as each sees fit. That’s what caused America to prosper. In all of world history, this was unique. By comparison, colonialism was as common as dirt, as far back as memory allows. It was freedom, that was the historical anomaly.
Or is that just propaganda? As a someone who was once a high-level salesman, I just can’t help myself.
A good writer is a propagandist. So is any politician worth their pay? Hire a team of high-level salesmen and the sky’s the limit. The key to this game is to make your target (or targets) think that you’ve got their best interest at heart. A warm, soothing voice, a hot pitch disguised in sheep’s clothing, and you’re on your way to the big sell. If your really good, they’ll never know they’ve been sold. It’s almost criminal, but you can’t criminalize being clever. You can only teach people to be aware of their surroundings, to keep an eye peeled for would-be salesman/propagandists. That’s why you always have to be on-guard for merchants, peddling stories. This is especially true in politics.
Donald Trump is a world-class salesman. Like all such high-level creatures, he can almost read your mind. By comparison, Hillary Clinton was an old, socialist/ neo-fascist schoolmarm pretending to be a normal human. And not so convincingly, either. Hillary had no real pitch, except “Vote for me! I’m a woman!” She never understood that few people actually gave a damn about her femaleness. When you're trying to pay the bills and barely scraping by, a candidate’s sex is way down the list of meaningful qualifications.
In the real world, feminists are actually small in number, even if they’re loud of voice. Mom and dad, kids and dog, they’re a much bigger demographic—meaning, Hillary’s pitch, (or lack thereof,) bounced off working-class Americans heads like bullets bouncing off Superman. Donald Trump just stood by, picked up the shells and then labeled his enemies with names that sold his agenda and destroyed theirs. They were easy targets for Trump’s everyman schtick. And, maybe, it was more than schtick?
Feminists and far left liberals tend to be either rich or poor. The rich liberals offer the poor liberals, a stipend, in exchange for their vote. Donald Trump, by comparison, offered them the hope of a job and the right to direct their own future, free from the incessant meddling of politicians and social justice pimps. In reality, like most pimps, they just wanted your money and vote. But, a decent job, the freedom to be Americans all—not hyphenated Americans—but Americans, plain and simple—that was an offer they couldn’t refuse. The social justice pimps were, predictably, blinded by their own divisive rhetoric, which was all they really had.
“Divisive,” is the keyword. As in, divide and conquer, segment your audience, reduce them to categories in the name of social justice. Americans found out soon enough that “social justice” was just a euphemism for political power. Paying the bills, now, that is a far greater concern. So the social justice warriors fell from their ivory towers like lightning, while their ideological children were laughed at by the same parents who sold their souls to send their thankless progeny to expensive universities. In political terms, the choice was easy. “The parents? Or the Kids?” Who do you target? Not surprisingly, the kids lost.
Here’s hoping they continue to lose until they grow-the-hell-up. The question of whether they'll ever grow up—or remain thankless children, that is the trillion dollar question?
As of yet, there is no clear answer.
Mark Magula
In the 1950’s and 60’s, Madison Avenue became legendary for doing just that, causing advertisers to spend millions, in an effort to corner a potential market. Because that’s where the money was. Cornering a market full of American consumers, who, relative the rest of the world were rich as hell, was what they were after. It wasn’t colonialism that made America rich, contrary to the latest leftwing propaganda/sales-job. It was the freedom to live as we choose, to pursue our own dreams, to save and spend as each sees fit. That’s what caused America to prosper. In all of world history, this was unique. By comparison, colonialism was as common as dirt, as far back as memory allows. It was freedom, that was the historical anomaly.
Or is that just propaganda? As a someone who was once a high-level salesman, I just can’t help myself.
A good writer is a propagandist. So is any politician worth their pay? Hire a team of high-level salesmen and the sky’s the limit. The key to this game is to make your target (or targets) think that you’ve got their best interest at heart. A warm, soothing voice, a hot pitch disguised in sheep’s clothing, and you’re on your way to the big sell. If your really good, they’ll never know they’ve been sold. It’s almost criminal, but you can’t criminalize being clever. You can only teach people to be aware of their surroundings, to keep an eye peeled for would-be salesman/propagandists. That’s why you always have to be on-guard for merchants, peddling stories. This is especially true in politics.
Donald Trump is a world-class salesman. Like all such high-level creatures, he can almost read your mind. By comparison, Hillary Clinton was an old, socialist/ neo-fascist schoolmarm pretending to be a normal human. And not so convincingly, either. Hillary had no real pitch, except “Vote for me! I’m a woman!” She never understood that few people actually gave a damn about her femaleness. When you're trying to pay the bills and barely scraping by, a candidate’s sex is way down the list of meaningful qualifications.
In the real world, feminists are actually small in number, even if they’re loud of voice. Mom and dad, kids and dog, they’re a much bigger demographic—meaning, Hillary’s pitch, (or lack thereof,) bounced off working-class Americans heads like bullets bouncing off Superman. Donald Trump just stood by, picked up the shells and then labeled his enemies with names that sold his agenda and destroyed theirs. They were easy targets for Trump’s everyman schtick. And, maybe, it was more than schtick?
Feminists and far left liberals tend to be either rich or poor. The rich liberals offer the poor liberals, a stipend, in exchange for their vote. Donald Trump, by comparison, offered them the hope of a job and the right to direct their own future, free from the incessant meddling of politicians and social justice pimps. In reality, like most pimps, they just wanted your money and vote. But, a decent job, the freedom to be Americans all—not hyphenated Americans—but Americans, plain and simple—that was an offer they couldn’t refuse. The social justice pimps were, predictably, blinded by their own divisive rhetoric, which was all they really had.
“Divisive,” is the keyword. As in, divide and conquer, segment your audience, reduce them to categories in the name of social justice. Americans found out soon enough that “social justice” was just a euphemism for political power. Paying the bills, now, that is a far greater concern. So the social justice warriors fell from their ivory towers like lightning, while their ideological children were laughed at by the same parents who sold their souls to send their thankless progeny to expensive universities. In political terms, the choice was easy. “The parents? Or the Kids?” Who do you target? Not surprisingly, the kids lost.
Here’s hoping they continue to lose until they grow-the-hell-up. The question of whether they'll ever grow up—or remain thankless children, that is the trillion dollar question?
As of yet, there is no clear answer.
Mark Magula